Hulk Hogan died a few days ago. He played a bit part in the first article I ever wrote for pay.
It was back in the fall of 1983. I was chomping at the bit to write for the Chicago Reader, at the time one of the two most respected alternative newsweeklies in the country along with the Village Voice.
I had an idea for a story. Professional wrestling was just about to explode onto the national scene. Prior to that time, it existed only in the nowheresville of National Guard armories, small town theaters seating a couple of hundred people at most, and sometimes even high school and junior college gyms. You could catch it on TV if your broadcast area had UHF stations. Channel 26 carried pro wrestling in Chicago, its sponsor a used car lot.
I found pro wrestling fascinating, the cartoonish characters both good and evil (the Iron Sheik, for one, called for Eye-ran to kick America’s ass). Hulk Hogan was one of the good guys.
So, I caught wind of an upcoming pro wrestling event to take place that September at the Rosemont Horizon, a second level arena that was home to the DePaul Blue Demons men’s basketball team. It’d be called the Battle Royal and every big name wrestler, including Hulk Hogan, Andre the Giant, and other luminaries would be there. The evening’s festivities would culminate in a free-for-all, 25 wrestlers all in the ring at one time, trying to brain, maim, and heft their opponents over the ropes.
To tell the truth, I forget who even won. I may not have even revealed the night’s victor in the story I wound up writing. I was far more taken by the fans who’d packed the place and the wrestlers themselves. How, I wondered, were the grapplers able to leap off the turnbuckle and land with both feet on an opponent’s chest (without a single rib cracking)? What was it like to be the recipient of a pile-driver (and not suffer quadriplegia)? As for the fans, I was fascinated by their buy-in to the theater of it all.
That braining and maiming? Any sentient human could see, even on those fuzzy UHF telecasts, that the mayhem was staged.
I could see how the wrestlers, when they slugged an opponent, pounded their feet loudly on the mat in order to produce concurrent pows. I could tell that when one wrestler smashed another over the head with a folding chair, he did it in such a way that no physical harm could result. If a guy caught a forearm to the head, his whole upper body would vibrate, the way, say, Tom’s would when the big dog conked him with a garbage can lid in the Tom and Jerry cartoons.
Watching pro wrestling on TV, I could see that the fans were totally into it. They bought every slam, every conk, every folding chair bash. They cheered for the good guys and booed the bad guys — and they meant it.
Who were these people? I wondered. That was my story and that’s what I wrote.
It indeed turned out to be my first professional writing. I was hooked. I’ve done it now for the last 42 years.
In any case, Hulk Hogan played, as I say, a bit role. After the Battle Royal concluded, I went to the Air Host Motel on Mannheim Road near O’Hare Airport, where the wrestlers were staying. The wrestlers all were drinking and relaxing together, no longer blood enemies, but really, co-workers.
Or should I say co-stars?
I remember one of the Bad Guys, in backless slippers, coming down to the tiny lobby, picking up the Sunday Chicago Tribune, and climbing back up the stairs to his room, as if he were a traveling sales rep out on a trip drumming up business in the suburbs.
Then, the magnificent Hulk Hogan entered the lobby. Already, he was hip to the notion that he should never appear in public out of character. That was a Vince McMahon commandment. McMahon, of course, was the wrestling impresario whose wife is now Secretary of Education in the Trump Administration.
McMahon crafted and manged the professional wrestling demimonde back then. He knew the growth of the sport was dependent on audience buy-in.
The 15,000 or so jammed into the Rosemont Horizon that Saturday night all believed in their hearts in the goodness or badness of the characters, in the folding chair smashing, and in the countless vibrating upper bodies after head clunks.
Again, wrestling was theater. But so is Shakespeare. Yet, when Shakespeare fans go to see “Julius Caesar,” even thought they feel a tinge of terror when Brutus plunges his dagger into Caesar’s chest, they walk away from the performance knowing that the guy who played Caesar was not really dead.
That kind of willful leaping from fantasy to reality wouldn’t do for wrestling fans. McMahon knew it. Hulk Hogan knew it. The fans really thought Hulk Hogan and the Iron Sheik hated each other.
Pro wrestling was the start. In the forty-plus years since that Battle Royal, Americans have come to believe in the most outlandish bullshit imaginable. Jonathan V. Last wrote yesterday in a post on one of The Bulwark’s newsletters: “You cannot understand the world we live in, right now, unless you understand Hulk Hogan.”
Hogan and the McMahons created an existence, a world, based on what they dubbed kayfabe — “the pretense,” Last writes, “that unreality is, in fact, real.”
Merriam-Webster defines kayfabe as “the tacit agreement between professional wrestlers and their fans to pretend that overtly staged wrestling events, stories, characters, etc. are genuine.”
The tacit agreement.
Wrestling fans know they’re buying into horseshit but they do so because they want to. The kayfabe universe is more comfortable. Good and bad are clearly defined. Heroes are on my side; villains must be defeated. Nuance? Contradiction? What the hell are those things?
Some sources say the word originated among carnival barkers. People didn’t actually eat fire. There were no bearded ladies. But the barkers’d drum up so much anticipation, so much excitement about them that their marks, the ticket-buying rubes, wanted so badly, needed so badly, to believe they were seeing what they were promised that the unreality became their reality.
Carnival barkers and pro wrestlers understand that they have to control — to own — their marks’ emotions and desires. Make their tongues hang out and they’ll eat slop.
It’s nothing at all like real life. So, to hell with real life! I’m gonna make my own reality.
Donald Trump and Vince McMahon were friends and business partners. They have a long history together.
Make no mistake: Li’l Duce was listening when Vince McMahon was speaking. The showman in the White House brought with him the lessons he’d learned from the showman in the squared circle.
When news broke that Hulk Hogan had died earlier this week, the White House issued a teary statement saying Hogan was “Strong, smart, but with the biggest heart.”
You’d have thought some ex-senator or noted philanthropist had died.
Li’l Duce knows who his people are.
Hogan, back on that Saturday night, strode through the Air Host Motel lobby, still clad in all his wrestling regalia. He spoke to no one. No one spoke to him. Except me.
“Hulk!” I called out. “Hulk! Do you have a minute?”
No response.
“Hulk, Hulk! Can I have just a short interview?”
Nothing.
He headed, regally, toward the second floor. At the top of the stairs, he spun around, stared at me, and then puffed out his chest and flexed his biceps. I stopped dead in my tracks, my mouth open.

Hogan spun around and stalked off to his room.
As my friend and podcast colleague Tristra Newyear observed, that was the most dramatic no-comment she’d ever heard of.
Kayfabe.
Vince McMahon got it. Hulk Hogan got it. And President of the United States of America Donald J. Trump gets it.
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